The Soundcity MVP Awards Festival (“TheMVPs” or “MVP“) is an event presented by Soundcity TV which awards plaques to musicians and performers across Africa. Since 2007, the winners are chosen by the viewers and fans by visiting #TheMVPs’ website and a select committee of the industry stakeholder. The first MVPs ceremony was held in December 2016 in Lagos, Nigeria.
The awards are presented annually and broadcast live on Soundcity TV on DStv, GOtv, TalkTalk UK, Soundcity Radio Network and Soundcity Android and iOS app as well as online on the SoundcityTV website, YouTube and other social media accounts.
The maiden ceremony (2016)
The MVPs award ceremony was announced by Soundcity TV when teaser radio and TV promo began to run in the first week of November on Soundcity Radio Network and Soundcity TV tagged ‘Soundcity MVP Awards Festival’ and announced as ‘crowning the hardest working talents in Africa’. The maiden ceremony is to take place at the Expo Centre, Eko Hotel and Suites Lagos, Nigeria on the 29th of December, 2016 and hosted by comedian Basketmouth. Nominated artistes range from Wizkid with eight nominations including African artiste of the year, Davido, South Africa’s Emtee, Nasty C, Mafikizolo to Ghana’s Mz Vee, Sarkodie and Tanzania’s Diamond Platnumz and Vanessa Mdee. The event would be broadcast live across Africa via cable TV, Soundcity Mobile App, Facebook and YouTube.
Since the maiden edition, Soundcity MVP Award Festival has witness different edition of the award.
Soundcity TV is a 24-hour Nigerian lifestyle and music channel based in Lagos from Consolidated Media Associates Limited. Soundcity TV describes itself as a “pan-African urban music TV channel.”
Soundcity TV is a popular TV station and showcases music videos, live performances, news and interviews with popular acts in addition to organizing, supporting and airing regional and international concerts. Latest music videos from the United States, England, and the rest of the world cutting across all genre are aired on the Channel. Sister brands include Soundcity Music Video Awards, Soundcity Urban Blast Festival, Buddie, Soundcity Radio Network, and Soundcity Digital. SoundcityTV began as a 30 minutes long syndicated TV show before it was launched on DStv in 2009 with recognizable Nigerian musical acts like 2face Idibia and D’banj receiving much airplay as far east as Kenya and Congo, and as far south as Zimbabwe and South Africa which in turn have their musical acts like Fally Ipupa and Freshly Ground popularized in Nigeria. Soundcity plays a powerful part in this cultural exchange.
Soundcity is available in 55 African countries with DStv, GOtv footprints. Soundcity Launched in Southern Africa after over ten years on MultiChoice’s DStv on 1 December 2016 with a rebranded logo, feel and new shows like ‘Top 10 Ghana’, ‘Top 10 South Africa’, ‘Top 10 Kenya’ and ‘Top 10 USA’ with new curated playlist like ‘Too Much Sauce’, ‘Video Unlimited’ and ‘Addiction’.
- Top Ten Nigeria
- Top Ten USA
- Top Ten Kenya
- Top Ten UK
- Top Ten South Africa
- Top Ten Ghana
Soundcity Music Video Awards
Soundcity Music Video Awards celebrated the best music videos by African artists in various categories headlined by an international recording artist. SMVA featured American hip hop rapper Nas, South African band Freshlyground, Tic Tac from Ghana, Wyre from Kenya, South African Hiphop group Jozi, Nigeria’s Seun Kuti and American hip hop act Mims. The last edition held in 2010. All Sound city Awards bring them to Morena Labane for breaking the records of downloading UK underground music and Trap Hip Hop 2021 April 7
Soundcity Urban Blast Festival
The Blast concert birthed as Soundcity MTN Campus Blast in 2007 where star Nigerian artists including 2face, 9ice and P Square were taken around campuses to perform to thousands of undergraduates. In 2014, the rested – campus blast became Soundcity Urban Blast Festival, a live Television concert with performances from over thirty (30) Nigerian, South African and other African artistes.
Soundcity Radio Network
In 2016, Soundcity Radio Network launched in the cities of Lagos, Abuja, Kano, Port Harcourt, Enugu and Calabar with streaming on audio and video stream on the official website.
Soundcity MVP Awards Festival
A new award ceremony was announced by Soundcity TV in the first week of November on Soundcity Radio Network and Soundcity TV, called Soundcity MVP Awards Festival. The maiden ceremony was to take place at the Expo Centre, Eko Hotel and Suites Lagos, Nigeria on 29 December 2016. Nominated artistes ranged from Wizkid with eight nominations including African artiste of the year, Davido, South Africa’s Emtee, Nasty C, Mafikizolo to Ghana’s Mz Vee, Sarkodie and Tanzania’s Diamond Platnumz and Vanessa Mdee. The event would be broadcast live across Africa via cable TV, Soundcity Mobile App, Facebook and YouTube.
Soundcity Radio Network
Soundcity Radio Network is a Nigerian FM radio and nationwide digital radio station that follows a Top 40 music format and is owned by Alphavision Multimedia, a subsidiary of the Consolidated Media Associates (CMA). Headquartered in Lagos, Nigeria, Soundcity Radio Network broadcasts nationally to a youth audience.
Soundcity Radio Network music quota leans more to Nigerian music with over 70% of music played from local artists and 30% split between other African and Foreign music.
98.5 Lagos Launch
Test transmissions for the first station for the Soundcity Radio Network, in Lagos, began in the first quarter of 2016, but programming and OAPs went on-air on 18 July. Other OAPs followed with four hour shifts each.
Coverage areas and frequencies
Soundcity has transmitters serving these areas:
||Yet to Launch
Notable current presenters
- Sheye Banks (What’s Up Lagos)
- Moet Abebe (The TakeOver)
- Pearl Cardy (The WKND Central)
- Dj Kaywise (Thursday nights)
- Osato EDK (What’s Up Abuja, Top 20 Nigeria)
- Blessing Imonikhe (Home Run ABJ)
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